Over the course of my two decade career, I have developed a skill set that translates across HQ and Retail leadership through visual merchandising, retail sales, and floor management. I have consistently demonstrated critical thinking that directly impacts KPI’s in a positive way, most recently helping a brand expand from 5 to 70 retail stores, while helping increase sales to over $100M and expanding the company footprint within retail and wholesale installations through:

  • Clear and direct communication, providing timely and purposeful feedback

  • Adapting with the changing needs and talent in the business to drive profitability through VM

  • Managing the visual processes and execution of 70 stores on both the East and West Coasts while educating HQ and Retail employees on proper standards and guidelines

  • Identifying and promoting talent to increase emphasis on the impact VM has on the individual areas

  • Working cross functionally within the organization, fostering partnerships through the understanding of the relationship between VM, allocations, store design, styling, and retail to make sure the goal is to drive maximum profitability

My most recent journey over the past 6 years at Faherty Brand was incredible. I helped build a global brand, expanding a retail fleet of 5 stores to nearly 70. I met the best people, went the most amazing places, and really grew as a leader.

Expert in Field Visual and Creative Services 

2002 - 2024

Freelance Consultant

Senior Manager of Product Presentation

Senior Product Manager

Visual Manager

Visual Store Manager